Privacy Policy

1. Information We Collect

When you use our website or make a purchase, we collect the following types of information:

• Account Information: Name, email address, shipping and billing addresses, phone number, and account password when you create an account.
• Payment Information: Credit/debit card details, PayPal details, or other payment method information. Payment data is processed by our payment processors (Stripe/PayPal) and is not stored on our servers.
• Order Information: Products purchased, order history, shipping preferences, and communication preferences.
• Device & Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and clickstream data.
• Cookies & Tracking: We use cookies, web beacons, and similar technologies to enhance your browsing experience and analyze site traffic.

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders (including payment processing, shipping, and returns)
• Communicate with you about your orders, account, and customer service inquiries
• Send marketing communications (only with your consent — you can opt out at any time)
• Improve our website, products, and customer experience
• Detect and prevent fraud, unauthorized transactions, and abuse
• Comply with legal obligations (tax reporting, anti-money laundering)

3. Cookies & Tracking Technologies

We use the following types of cookies on our site:

• Essential Cookies: Required for the website to function (cart, checkout, account login). These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics 4).
• Marketing Cookies: Used to deliver relevant ads and measure campaign performance.
• Preference Cookies: Remember your settings (language, region, display preferences).

You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

4. Third-Party Sharing

We do not sell your personal information. We may share your data with trusted third parties who help us operate our business, including:

• Payment Processors: Stripe, PayPal (for payment processing)
• Shipping Carriers: USPS, UPS, FedEx (for order delivery)
• Analytics Providers: Google Analytics 4 (for website analytics)
• Customer Support: Shopify Inbox or similar (for support ticket management)
• Legal Authorities: When required by law or to protect our rights

5. Data Security

We implement industry-standard security measures to protect your data, including:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• PCI DSS compliant payment processing (handled by our payment processors)
• Regular security audits and monitoring
• Limited internal access to personal data on a need-to-know basis

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide our services. After account closure or 3 years of inactivity, we delete or anonymize your data, except where retention is required by law (e.g., tax records for 7 years).

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Opt out of marketing communications
• Data portability (receive your data in a structured format)
• File a complaint with your local data protection authority

To exercise these rights, please contact us through our Contact page.

8. Children's Privacy

Our website and products are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover that we have collected such data, we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email (if you have an account) or through a notice on our website. Continued use after changes constitutes acceptance.

10. Contact

For privacy-related inquiries, contact us at privacy@apexgear.gg or through our Contact page.